Welcome to BEERLINK!
Who We Are?
Beerlink leverages its robust R&D team to craft custom beer flavors tailored to client specifications, having served numerous domestic and international pubs and supermarkets for years. We regularly develop products aligned with market demands and provide solid support for our clients' craft beer sales through our professional after-sales team. As craft beer transitions from a “niche trend” to “mainstream consumption,” Beerlink adheres to the philosophy of “technology as the core, service as the link,” becoming a pivotal force connecting the upstream and downstream of the craft beer industry.
Value Partner of the Whole Craft Beer Industry Chain
The R&D center of Beerlink
How has Beerlink been able to provide a stable service to a variety of domestic and international customers for so many years? The answer lies in our beer research and development department.
This is a place where experience and innovation converge. Our team comprises technical experts who have returned from studying abroad and are familiar with international flavour trends, as well as master craftsmen with over 20 years' experience in the brewing industry who can accurately control quality using only their senses. The new and old generations work together to provide you with the most market-aligned beer solutions.
Research and Development Process of Beerlink’s beer Formula
Requirements research phase
Contact FINCM Pre-Sales Team for product samplesaInformation is collected through three channels: First, collaborate with the sales department to organise terminal feedback, focusing on the statistical analysis of consumer preferences relating to taste, flavour (e.g. body and bitterness), packaging and price sensitivity. Secondly, analyse industry reports to track trends such as the move towards lower alcohol content and a focus on health, as well as competitive product R&D dynamics. Thirdly, liaise with the production department to clarify the boundaries for adapting existing equipment processes.
Formula R&D Phase
Conduct formula design and optimisation based on requirements. R&D personnel need to determine the basic formula based on the raw material characteristic database (e.g. malt, yeast and hops), combining this with the requirements and focusing on regulating key parameters such as the saccharification temperature and fermentation time. A detailed R&D ledger should be kept during the process to record the raw material ratio, process parameters and reasons for adjustments, ensuring traceability of the formula.
This phase is divided into two parts: sensory testing and physicochemical analysis. In accordance with national standards, the testing team must complete more than 20 physicochemical indicators, such as alcohol content and total bacterial count, to ensure compliance with the requirements of GB 4927 'Beer'. The R&D team collaborates with the marketing department to organise a sensory evaluation involving over 100 target consumers, focusing on flavour harmony and mouthfeel comfort.
// BLOG
Lasted News
11-05
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