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Private brands Service case
As private-label products become the 'traffic password' of consumer markets, customised demand in the craft beer sector is showing explosive growth. Beerlink, a professional service expert with strong roots in the craft beer industry, has successfully created bespoke craft beers for many renowned clients, including U-Blow, Helen's Pub and Beerlink, by leveraging its comprehensive service capabilities, from formula R&D to production and packaging. Its customised solutions help partner brands to quickly stand out in a fiercely competitive market.
“We don't just deliver standardized products; we translate brand needs.” This is the core philosophy behind Beerlink's customization services. Tailoring innovations to each client's unique scenarios and consumer profiles, its R&D team consistently pinpoints precise directions: For chain beer brand U-Brew, the focus was on “mass appeal + high repurchase rate.” By infusing classic lager bases with malted caramel notes, they optimized a blockbuster recipe suited for diverse settings like dining and gatherings—achieving over 100,000 cases sold within a month of launch. For Helen's Tavern, they addressed young consumers' demand for “light buzz + value” by developing a low-alcohol fruit-infused craft beer. Its sweet-tart flavor paired with refreshing aesthetics made it one of the top three specialty drinks ordered in stores.
For large supermarkets like Freshippo, Beerlink customization strategy focuses more on 'scene segmentation + health attributes'. Combining supermarket needs such as family consumption and holiday gifts, it not only launches large-capacity craft beer products suitable for family gatherings but also creates low-calorie whole wheat versions for fitness enthusiasts. The packaging design integrates Freshhippo IP elements and craft beer themes, enhancing brand recognition while boosting shelf appeal. It quickly ranked among the top sellers in the supermarket's craft beer category in its first week on the market. Behind these successful cases is the strong support of Beerlink's 'one-stop customization service'.
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