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R&D case
Accurately grasp consumer pain points! Beerlink has created a custom-made, hyaluronic acid-flavoured beer for Laibao, setting a new trend for taste.
When 'appearance economy' meets 'healthy drinking', the innovation boundaries of the beer industry are being constantly broken. Recently, the Beerlink R&D team developed a hyaluronic acid flavored beer tailored for Leibao. Leveraging precise insights into consumer demand and top-tier R&D capabilities, this beer has become a hot topic in the craft beer circle as a 'potential hit'—blending beauty elements with fresh flavors, it not only fills a market gap but also perfectly caters to domestic consumers' taste preferences through its 'acid-reducing design'.
The success of this fruit-flavored hyaluronic acid beer is no accident, but rather the inevitable outcome of the Beerlink R&D team's long-term dedication to market research and continuous innovation. As the 'innovation engine' of the craft beer industry, Beerlink has always focused on market demand, and its R&D department is highly productive — launching dozens of new products every month that align with consumer trends. These range from functional beers that keep up with health trends, to internet-famous flavour varieties tailored to young groups. This covers a very wide range of scenarios and needs.
Today, Beerlink has amassed almost a hundred mature product formulas that can be converted immediately, creating a 'Formula Treasure House' covering all craft beer categories, including wheat beer, IPA, lager, ale, barrel-aged beer and sour beer. Experienced beer enthusiasts seeking classic flavours, young consumers who love fresh experiences and cooperative brands with customisation needs can all find tailored solutions in Beerlink's product matrix. Our collaboration with Lai Bao is a prime example of the successful combination of 'consumer insight' and 'technology research and development', creating a competitive advantage for our partner and providing a new model for innovation in the craft beer industry.
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Add：Jinan City, Shandong Province, China
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