What is CBCE
After a decade of development, a brand-new chapter begins! The Asian Craft Beer Conference and Exhibition (CBCE) was established in 2015 and has now surpassed the significant milestone of its tenth anniversary, entering a new and exciting chapter.
Over the past decade, CBCE has evolved into Asia's largest and most influential professional craft beer event. It brings together resources across the entire industry chain—from brewing ingredients and equipment manufacturing to end-consumer markets—with numerous top domestic and international brands converging here to create the Asia-Pacific region's premier one-stop platform for craft beer commerce and exchange.
Global Vision, Worldwide Connections: Expanding our global market footprint to attract more top international brands, buyers, and industry leaders to participate in this premier event, deepening collaboration and exchange within the global craft brewing industry.
Cross-Industry Integration, Exploring Symbiosis: Deeply focusing on the innovative convergence of craft brewing with the beverage and food service industries, we introduce the new “Craft Kitchen System” to continuously expand boundaries. This encompasses the distilled spirits sector—represented by whiskey and gin—as well as emerging beverage categories like hard seltzer and low-alcohol drinks. Leading exhibitors in building a diversified, resilient craft beer ecosystem and pioneering new pathways for innovation and development in related industries.
Multi-dimensional Drive, Leading the Trend: As a platform at the forefront of the development of the Asian craft beer industry, CBCE 2026 will continue to bring together global industry experts and innovators, providing a professional and efficient space for exchange and learning. The event will showcase the latest market trends, innovative technologies and successful case studies, while exploring the challenges and opportunities facing the industry. CBCE 2026 will inject tremendous momentum into the sustained prosperity and growth of craft beer culture in Asia and beyond!
Exhibition Scope:
Raw materials, production technology and equipment, technology and services, alcohol beverage brand exhibition, marketing and brand services. Location: Shanghai New International Expo Center
2026 International Brewing Summit
The 2026 International Brewing Summit will be grandly held in Shanghai in April 2026. Co-hosted by CBCE and the European Brewing Convention (EBC), and jointly organized by Jiangnan University and Lanpu College, this summit will gather over 300 brewing professionals from around the world. Participants will explore cutting-edge industry technologies, share innovative concepts, and further advance the global exchange and innovation of brewing techniques. Centered on themes of premiumization, technological innovation, and sustainable development, this summit will feature presentations by leading domestic and international experts, scholars, investors, and renowned brand enterprises. Industry decision-makers and specialists are invited to attend, learn about cutting-edge brewing processes and technologies, and engage in in-depth exchanges with peers from the global beer industry!
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