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The Result of CBCE
The Asia International Craft Beer Conference and Exhibition (CBCE) is a platform that brings together global craft beer flavours and is also a core hub for connecting industry resources and leading industry development. By leveraging the industrial value of full-chain empowerment, the exhibition has made a significant impact on the development of the Asia-Pacific craft beer industry, becoming a key driver of industry transformation.
The Rise of All-Day Scenario Integration Models: Leading brands like COMMUNE Phantasmagoria have pioneered a hybrid business model combining “self-service retail, classic dining, and multi-category bars,” achieving comprehensive coverage across all consumption scenarios. With annual foot traffic exceeding 20 million visitors, they have set an industry benchmark for the integration of dining and wine.
Driving Cross-Industry Integration and Model Upgrades in the Craft Beer Sector
Thanks to its diverse flavours and versatility, craft beer is gradually becoming a key driver of food and beer pairing. This is leading to multidimensional upgrades in the food and beverage industry ecosystem, as well as the emergence of innovative business models and consumption trends.
Upgraded Demand for Specialized Food Pairing: Consumers' expectations for craft beer and food pairings have become increasingly sophisticated, evolving from the traditional “beer and snacks” model toward precise flavor matches like “IPA with spicy dishes” and “stouts with chocolate desserts.” This trend is compelling the industry to enhance the professionalism of its food pairing services.
II. Leading Enterprises Gather to Co-Construct a New Ecosystem of Food and Beverage Integration
This exhibition focuses on cross-industry collaboration between the craft brewing sector and the snack food industry, successfully connecting core resources across the entire supply chain. It has already attracted multiple leading food enterprises to confirm their participation, providing robust support for building an integrated food and beverage ecosystem. Key participating food companies include:
Guangdong heritage brand Jinrong elevates meal quality with premium meat products;
Spicy peanut pioneer Huang Feihong crafts classic craft-brewed snack solutions;
Classic German sausage brand Ouli delivers international-flavored meal options;
Emerging bar snack brand — foodie circle, satisfying young consumers with innovative flavors.
The deep involvement of these companies will build a comprehensive craft beer pairing system, from side dishes to casual snacks, providing a practical path for the industry to explore the infinite possibilities of flavor innovation and commercial integration.
III. Precisely Connecting Global Resources to Build an International Trade Hub
As a highly influential craft brewing industry event in the Asia-Pacific region, this exhibition has achieved remarkable results in resource aggregation and business matching, establishing an efficient international exchange platform for the industry:
The number of exhibitors and visitors has reached a new high, and it is expected to attract more than 400 global craft beer and related industry exhibitors, as well as 20,000 professional visitors from all parts of the industry chain.
The international buyer coverage continues to expand, encompassing procurement teams in 39 countries and regions, with a focus on key Asia-Pacific markets such as Japan, Thailand, and Singapore, providing crucial support for domestic craft beer brands to expand their overseas channels.
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