R&D Center
Requirements research phase:
Information is collected through three channels:
First, collaborate with the sales department to organise terminal feedback, focusing on the statistical analysis of consumer preferences relating to taste, flavour (e.g. body and bitterness), packaging and price sensitivity. Secondly, analyse industry reports to track trends such as the move towards lower alcohol content and a focus on health, as well as competitive product R&D dynamics. Thirdly, liaise with the production department to clarify the boundaries for adapting existing equipment processes.
Finally, a 'Requirements Research Report' is formed, which must include target user profiles, a list of core requirements, and feasibility analysis.
II. Formula R&D Phase
Conduct formula design and optimisation based on requirements. R&D personnel need to determine the basic formula based on the raw material characteristic database (e.g. malt, yeast and hops), combining this with the requirements and focusing on regulating key parameters such as the saccharification temperature and fermentation time. A detailed R&D ledger should be kept during the process to record the raw material ratio, process parameters and reasons for adjustments, ensuring traceability of the formula.
When the formula meets the preliminary criteria (e.g. alcohol content and original wort concentration error of ≤0.2%), a 'Preliminary Formula Plan' is created. After passing the group review, it proceeds to the sample preparation stage.
III. Sample Testing Phase
This phase is divided into two parts: sensory testing and physicochemical analysis. In accordance with national standards, the testing team must complete more than 20 physicochemical indicators, such as alcohol content and total bacterial count, to ensure compliance with the requirements of GB 4927 'Beer'. The R&D team collaborates with the marketing department to organise a sensory evaluation involving over 100 target consumers, focusing on flavour harmony and mouthfeel comfort.
If the test fails, the sample is returned to the formula R&D team for optimisation. If the sample passes, a 'Sample Testing Report' is issued, clearly stating the formula and test results.
IV. Compliance review and transformation of compliance results: The compliance team reviews the safety of formula ingredients, production process compliance, and product label information in accordance with food safety regulations and labelling standards. To ensure that the product meets all regulatory requirements, an authoritative report issued by a third-party testing institution must be submitted.
![]() |
![]() |
![]() |
![]() |



