Welcome to BEERLINK!
Beerlink's European Craft Beer Journey
At the beginning of this month, the Beerlink team was invited by its partner, the Nuremberg Exhibition Service Company, to travel to Europe to assess the craft beer market.
Nov 24,2016
At the beginning of this month, the Beerlink team was invited by its partner, the Nuremberg Exhibition Service Company, to travel to Europe to assess the craft beer market. As co-organisers of the Asian International Craft Beer Conference and Exhibition (CBCE), Beerlink exchanged views with Nuremberg Exhibition Service Company on a variety of topics and participated in this year's BrauBeviale (the European International Beer, Brewing Equipment and Beverage Equipment Technology Exhibition). Additionally, as a member of the China Light Industry Machinery Craft Beer Professional Committee, Beerlink joined the committee's inspection tour delegation to Germany.
A few days ago, the Beerlink team visited breweries and pubs in Germany with the China Light Industry Brewing Professional Committee's inspection team. As well as giving copies of Beerlink magazine to the breweries and pubs as gifts for international exchange, the Beerlink team gained an in-depth understanding of the current status of the equipment, raw materials and production processes used by some medium-sized and small breweries in Germany.
Although influenced by the Pure Beer Law, the variety of craft beer in Germany is not as extensive as in the United States. However, the German craft beer scene offers valuable lessons for the domestic industry: craft beer is not a concept that can be easily misrepresented. Instead, it requires consistent efforts in terms of quality and service.
NEXT:
Related Posts
How Beer is Brewed - A Guide for Pubs and Craft Beer Buyers
Discover how beer is brewed and how custom flavors can elevate your pub’s offerings. Beerlink provides B2B craft beer solutions with tailored R&D, bulk production, and professional support for international pubs and restaurants.
With growing environmental awareness, there is an increasing demand for sustainable development from all sectors of society. Against this backdrop, a grand event themed around environmental protection and cultural activities was held in the city center, aiming to raise public environmental awareness and promote cultural exchange and community harmony.
Need help to find the right solution with our experts?
WhatApp:
E-mail:
Add：Jinan City, Shandong Province, China
◉ Claim Your Sample Now
